Ensuring your web site is search engine optimized can be a confusing and daunting task.
Where to start? What to do? What exactly is SEO anyway?
Selfishly we would always recommend you work with an agency (like Mango Marketing) to take care of your Search Engine Optimization for you, but over the coming weeks we’ll be giving some tips/tricks and thought starters of things you can do to immediately take care of the basics.
This post highlights the importance of content on your web site – as that’s what the search engines are scanning for and using to understand how to rank you (along with a bunch of other important criteria).
The content on your site is one of the most important factors in influencing good search rankings (how it’s written, inclusion of search-friendly keywords and other tactics like internal linking). Graphics, while important, should complement your content, not be the content of your web pages.
Here’s an example of a graphic heavy web site – lack of content will impact their search engine rankings:
There are obviously so many other factor to consider when looking to improve your search engine rankings – so feel free to get in touch, we’d be happy to see how you’re site is doing and provide recommendations!
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