With the astronomical success of Facebook, it’s likely you have put together some type of page for your small to medium sized business.
But are you really making the most of it?
Facebook presents an excellent opportunity for businesses to lower marketing spends while still reaching their target markets. This post will provide practical, relevant tips that you can start implementing right away.
1) Incorporate calls to action
When posting any type of content, it is important to take a step back and think “what is it that I want the user to do?”
The entire purpose of marketing and advertising is to incite a particular action, so make sure that you take the time to consider what it is you are looking to accomplish.
2) Make the most of your visual real estate
Facebook is a visual medium – take full advantage by ensuring your page is professionally branded with high-resolution imagery.
Unsure of the correct image dimensions? Click here for the Facebook cheat sheet.
3) Create (and follow!) a manageable editorial schedule
Stay organized by creating an editorial schedule that is both manageable and appealing to your target audience. Ensure you are posting content that is both relevant and enticing to users – and don’t forget your calls to action!
Mango Interactive Marketing Inc. 
